It’s What You Do In The Dark That Puts You In The Light

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It’s Michael Phelps alone against the world in his newest Under Armour Ad, featuring Olympian’s grueling training and his undeniable drive. Phelps seems to be the epitome of the company’s “Rule Yourself” campaign.

Phelps goes through his daily routine, swimming, hitting the weights and sleeping – all in an attempt to continue building the legend that is Michael Phelps. All it takes is a look at his face to understand the type of determination the man needs to win as much as he does.

While the background music may stand out against Phelps’ workout, one thing is for sure – this ad is all Phelps, all the time.

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