The 2019-2020 Australian bushfire season has wreaked havoc on the country, killing over a dozen people and hundreds of millions of animals, as well as destroying countless homes and habitats.
The international jiu-jitsu community rallied together in response, and among those leading the effort was Heel Hookers International. The company designed a special rashguard and directed all the profits toward the NSW Wildlife Information Rescue and Educational Service (WIRES), which helps Australian wildlife and has been crucial to the recovery of countless animals during the bushfire crisis. The response was incredible, and hundreds of people bought the Australian-themed rashguards to support the movement.
Now, Heel Hookers Intl. has revealed that they were able to donate a whopping $40,000 to WIRES, all of which came from the sales of the rashguards. The business shared a post on Instagram showing a receipt for the donation.
““Alone, we can do so little; together, we can do so much” – Helen Keller
Thank you to each one of you who supported our @wireswildliferescue Australia Rashguard effort. Whether you shared on social media, told a friend, or bought a rashguard, we are humbled and grateful for your support. A special thank you goes out to @andy_main and @mikey_mainbjj of @puremmanj as well as our west coast brother @freddinhojj at @bjjworld.tv TOGETHER we raised $40,000 for animal rescue and restoration efforts in the wake of the devastating bushfires.
We appreciate your patience and understanding as we continue to work toward fulfilling ROUND 2 which closed the first week of February. As a thank you, we included/will include a “Thank You Coupon” code good toward 20% a future purchase at HeelHooker.com. Your continued support is welcome and needed so we may continue to build a brand that goes beyond the mats. There will be future campaigns which allow us to rally and, once again, show how powerful and generous our community of martial artists is.
Thank you again,
Rob and Geoff “
Heel Hookers Intl. told the Jiu-Jitsu Times that all of the money had indeed come from the rashguard sales, with 993 being sold to the general public and owners Rob and Geoff purchasing a few themselves to hit the 1,000 mark.
The results are an amazing reminder of what the jiu-jitsu community can do when it unites for a great cause.